BMW vs Audi: Which of these two brands is the best?

BMW vs Audi: Which of these two brands is the best?

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Audi vs. BMW
Audi vs. BMW

Finding the right German luxury brand for you can be challenging, but consider technology and performance or design and interior.

Within the German luxury car brands that exist on the market, it could be said that Audi Y bmw they have very similar identities. On the one hand, Mercedes focuses on elegant styling just like its interior design; However, BMW offers great performance and technology.

In this opportunity, we’ll compare the Audi and BMW on attributes like price, performance, safety, interior quality and more.

The winner may not be the right one for your needs, but it can always be important to you or your acquaintances. Learn here the qualities and differences of these two eternal rivals.



Winner: Audi

Audi R8 2023
Audi R8 2023, BMW VS Audi

Audi has S and RS versions of the A3A4, A5, A7 and A8. Like BMW, it presents the S and RS versions of its SUVs. The highest performing Audi is the R8, which can make up to 611 horsepower in the V10 Performance model.

He’s the winner for a reason it gains a rich heritage with its all-wheel-drive system that makes it part of the brand’s core identity. BMW is not exempt, as the M3 and the M5 have become high-performance machines.

In addition to the M3 and M5, the performance range includes the BMW M4 2023 and a number of M variants for its SUV lineup. The top-end M8 Competition makes 617 horsepower from a 4.4-liter twin-turbo V8. These two brands go back and forth in performance.


Winner: Audi

2023 Audi S7 interior, BMW VS Audi

As we mentioned before, Audi focuses on the interiors, which are refined and effortlessly integrate its cutting-edge technology. The latest version of the brand’s MMI infotainment system consists of an easy-to-use touchscreen with Apple CarPlay and Android Auto. Of the more than 30 cars compared between the two brands, the six highest interior scores belong to Audi cars (A7, A8, R8, Q3, A5 and TT).

BMW’s interiors, on the other hand, are modern, but some feel cold and mechanical. The 7 Series and X3 are comfortable enough, but the range-topping 8 Series scores disappointingly low. BMW’s SUV coupes, the X2, X4 and X6 have some of the lowest scores in this comparison.


Winner: Audi

Audi A3 2023, BMW VS Audi

The most affordable car between both brands is the Audi A3 2023. It has a base MSRP of $36,945. BMW’s least expensive offering is the subcompact rival to the A3, the series 2, which starts at $39,195. That price gets you the fun-to-drive 2 Series Coupe. The BMW Gran Coupe 2 Series 2023 it’s even more expensive and has the weakest engine in the 2 Series lineup.

On average, BMW models have a lower starting price ($56,533), but this is because the R8 supercar went up the curve from Audi. Without the R8’s $169,900 starting price, Audi cars have an average starting price of $54,129.


Winner: Tie

Audi and BMW tie

Both Audi and BMW offer the latest driver assistance features and safety technology. The feature set Audi Presense it includes forward collision avoidance, lane departure warning, automatic high beams, and adaptive cruise control that can stop and go with traffic.

Audi also offers AI Traffic Jam Pilot in the A8, which provides Level 3 semi-autonomous driving on the highway. It follows lane lines and can follow the flow of traffic at speeds up to 37 mph.

Many BMWs come with BMW ActiveGuard, which has many of the same safety features, including forward collision avoidance, automatic low-speed emergency braking, and lane departure warning.

BMW Active Driving Assistant Pro takes safety technology a step further with semi-autonomous driving. In fact, BMW and Audi offer similar standard driver assistance features, as well as similar enhanced safety technology.

Small Luxury Cars

Winner: BMW

BMW 2 Series 2023
BMW 2 Series 2023, BMW VS Audi

In this category, we give an example to bmw 2 seriesa fun subcompact car to drive, especially the BMW 2 Series Coupe 2023. It has a traditional design and is one of the few modern BMWs that embody the brand’s purist, classic motoring heritage. The 3 Series also has engaging driving dynamics, but it falls short in interior quality, lowering its score.

Secondly, the Audi A4 has a comfortable interior, composed driving and handling characteristics, and has received the updated for 2020 MMI infotainment system. The A3 is a snappy little subcompact sedan, but its tight trunk and rear seats lower its interior score.

Medium and large luxury cars

Winner: BMW

BMW 7 Series 2023
BMW 7 Series 2023, BMW VS Audi

The BMW 7 Series 2023 offers a fantastic combination of performance and luxury. The cabin is sumptuous and equipped with a host of high-tech features, including the ability to control the iDrive infotainment system with hand gestures. Despite its size, the 7 Series has lively and responsive driving dynamics.

The Audi A8 has a comfortable cabin with spacious seats. It also has a smooth ride that will make any trip enjoyable. But the A8 lacks the athleticism of the 7 Series. The A8 makes up for this with a standard wireless charging device and 22-way power-adjustable heated/ventilated seats.

small luxury SUV

Winner: BMW

BMW X3 2023
BMW X3 2023, BMW VS Audi

The BMW X3 2023 it stands out among compact SUVs, offering muscular engine options, balanced handling, and a spacious cabin. For the 2021 model year, it got standard blind-spot monitoring and lane departure warning, as well as optional Android Auto. The X1 it punches its weight, too, providing sporty handling and a decent-sized cabin for a subcompact SUV.

But BMW’s SUV-coupes, the X2 and X4 seriously hamper the brand’s average for small SUVs. Excluding these more specialized vehicles, BMW has the advantage over the Q3 and Q5.

luxury midsize SUV

Winner: Draw

Tie between Audi Q7 and BMW X5
Tie between Audi Q7 and BMW X5

As a luxury midsize car, BMW X5 2023 it’s a refined and confident five-passenger SUV. It has roomy seats and offers up to 72.3 cubic feet of cargo space with the rear seats folded down. The X5 also has a lineup of powerful engines, including a 523-horsepower twin-turbo V8. The X5’s coupe-like counterpart is the BMW X6, which doesn’t have an overall safety score due to its still-announced safety score. From its other scores, we can gather that it falls short on interior and performance compared to the X5.

The Audi Q7 2023 and the Audi Q8 2023 They don’t score as highly as the X5, but both vehicles have performance and interior scores that beat the X6. The Q7 seats seven people in an opulent cabin with plenty of high-tech features. The Q8 has a spacious and attractive cabin, powerful available engines and easy-to-use technology.

large luxury SUV

Winner: BMW

BMW X7 2023
BMW X7 2023, BMW VS Audi

Here BMW wins by default, since the X7 is the only large luxury SUV offered by both brands. The X7 has a comfortable ride, high-end cabin materials and many standard technology and safety features. The X7 is also available with brawny engine options, including the 530 horsepower twin-turbo V8 in the new M60i model.

luxury sports cars

Winner: Audi

Audi R8 2023
Audi R8 2023, BMW VS Audi

Each brand offers a more attainable sports car, as well as more aspirational offerings. The most aspirational of all is the Audi R8. ANDIt’s a mid-engine supercar with track-ready power and handling. For its part, BMW’s most powerful participant is the M8 Competition. It makes 617 horsepower from a twin-turbo V8, but it’s not as focused as the R8.

With the BMW Z4 2023 either Audi TT 2023, Base models have modest performance, but both are offered in more aggressive trims. The BMW Z4 M40i has 340 available horsepower, while the TT RS It makes just as much power and has incredibly precise handling.

Luxury electric and hybrid vehicles

Winner: Audi

Audi etron 2023
Audi eTron 2023, BMW VS Audi

BMW and Audi take two different approaches to electric vehicles. The Audi etron 2023 it is an electric crossover offered in SUV and Sportback body styles. The e-tron has a high-quality interior, the latest cabin technology and athletic driving characteristics. The e-tron’s 226-mile range falls short of some rivals, but is more than the i3’s.

The BMW i3 2023 it’s an older design and feels almost like a rolling experiment for the brand. Despite its unorthodox shape, it has a surprising amount of cabin space. It also has quick acceleration, though its 153-mile electric range is low for the segment.


  • BMW Expands Its Subscription Feature Offering in the US

The winner is:

Winner: Audi

Audi Q8 2023, BMW VS Audi

These two brands are closely related in many vehicle segments, especially the mainstream segments.

The winning brand Audi has a clear advantage in specialized segments such as electric vehicles and high-performance vehicles. Like, it also has the least expensive offering between the two brands.

What’s good for those loyal to both brands is that when it comes to safety, both have the best scores among all luxury brands.

Font: cars.usnews

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