As you probably know by now, Elon Musk is now at the helm of Twitter – a piece of news that has emerged in recent days. That came with the subsequent firing of Twitter executives, including CEO Parag Agrawal, who had put Musk at the helm of the social media platform and the new “Chief Twit”.
Auto companies, which use Twitter as a way to interact with fans and customers or as a medium for advertising, are expected to react. Citroën was one of those who reacted first, posting a cheeky tweet that pretty much describes the automaker’s current situation on Twitter:
Hello to a social media platform owned by one of our competitors.
Citroën may not be present in the US EV market right now, but in Europe, the French brand is actually on its way to electrification under Stellantis. For the record, Stellantis plans to sell only EVs by 2030 on the Old Continent, which should tell you that Tesla is definitely in sight sooner rather than later.
At this point, Citroën now has a number of electric vehicles on offer in Europe, most notably the -C4, -C4 X, -Berlingo, and of course, the tiny My Ami EV. The automaker also recently introduced the Oli EV Concept, which is a unique truck made from recycled materials.
It’s unclear whether Musk’s takeover of Twitter will affect content that automakers produce on the platform, although he has announced that it will have a “content moderation board with very diverse viewpoints.”
Meanwhile, several automakers have also reacted to the move, with GM recently announcing that it has temporarily suspended its paid advertising on the platform. Ford, meanwhile, said that it would continue to use the platform to interact with customers, while Fisker actually left Twitter soon after the Musk-Twitter fiasco first broke out in April.