Tesla will not be able to promote its cars as Full Self Driving in California from 2023

Tesla will not be able to promote its cars as Full Self Driving in California
Image courtesy of Carscoops – Tesla will not be able to promote its cars as Full Self Driving in California


A new law in california will force Tesla to change the way you advertise your Full Self Driving starting in 2023. The bill prohibits manufacturers from “misleadingly naming or marketing” such features. That means Tesla might have to change the name of the feature in California.

The American brand has attracted the wrong kind of attention around its fully self-driving semi-autonomous technology. Before that, regulators and critics took issue with the brand’s Autopilot feature. However, it is the first time that we appreciate that a government reduces the nomenclature of characteristics of the car manufacturer.

Tesla Full Self Driving in California

The bill, SB No. 1398, signed by Gov. Gavin Newsom does two main things about self-driving technology and the automakers that offer it. First, it requires any auto manufacturer to provide the purchaser or owner with a consumer notice that describes the functions and limitations of those features.

That’s in line with multiple studies finding that consumers are regularly unsure about self-driving features in their vehicles. Second, the bill prohibits “a manufacturer or distributor from deceptively naming or marketing these features, as specified.”

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“(This bill) increases consumer safety by requiring dealers and manufacturers who sell new passenger vehicles equipped with a semi-autonomous driving assist feature… to provide a clear description of the features and limitations of those features,” expressed Senator Lena González in a statement according to The San Francisco Chronicle.

Image courtesy of Carscoops – Tesla will not be able to promote its cars as Full Self Driving in California

Autopilot and Full Self-Driving functions

Of course, this doesn’t actually force Tesla to do anything about the programming or implementation of Autopilot either Full Self-Driving. What it does do is require them to tell users what the features are and are not capable of doing, something that Tesla and Elon Musk argue it already does, and prevents it from being able to advertise the feature as “Full Self Driving.” ».

It is not known whether or not Tesla will change the name of the feature or try to find another solution. There’s also no way of knowing if the California bill is at odds with the Autopilot name, though that seems unlikely. For now, it only remains to wait for more details about it.

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Fountain: carscoops

About Alicia Peters

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