TOGG Debuts First EV Built in Turkey

Türkiye’nin Otomobili Girişim Grubu, or TOGG, opened its production facility with a grand ceremony. At the ceremony, Turkish President Recep Tayyip Erdoğan took to the stage with the prototype of the first C-segment SUV produced by the brand.

TOGG didn’t announce the name of the new model at the ceremony, but did offer some hints about the final production form. We were told that the EV will come with options for single and dual motors, two battery capacity options, and an estimated maximum range of 186 miles (300 kilometers) and 311 miles (500 km), respectively.

We also don’t know the price of the TOGG model, but the company reports that pre-sales of the EV are scheduled to begin in February 2023. In March, official sales will begin.

TOGG said its plant is expected to produce between 17,000-18,000 vehicles in the first year. The company also speculates that by 2030, the plant will produce more than 1 million cars.

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At the opening ceremony it was also announced that TOGG would not use a dealer-based system. Instead, users will be able to place orders through a mobile app called “TOGG Care.” The model will be tested in an area called “experience points.”

The brand’s first model, the C-SUV, will go on sale in March 2023. For the highly anticipated C-Sedan, which appeared at CES 2022, we’ll have to wait for 2025.

The CX Coupe replaces the C-Hatch version, which we saw canceled at launch. This model will be marketed in 2026. For the most affordable B-SUV model, unfortunately buyers have to wait until 2027.

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